RIGO COLD
BREW

RIGO COLD
BREW

Brand Identity
Packaging
Field Research
Travel
Naming
Copywriting 
Market Research

Brand Identity
Packaging
Field Research
Travel
Naming
Copywriting 
Market Research

Cafe Granja La Esperanza, a century-old farm that has taken great strides under the leadership of two brothers, approached us alongside Jeff Taylor, a legendary Kansas City Roaster with the intention to develop a single-origin cold brew coffee.

As design researchers and coffee enthusiasts, we spent a month in Colombia with the owners and crafted a brand identity and packaging system for the brand inspired by the rich heritage and colorful streets of its origin.

 

Cafe Granja La Esperanza, a century-old farm that has taken great strides under the leadership of two brothers, approached us alongside Jeff Taylor, a legendary Kansas City Roaster with the intention to develop a single-origin cold brew coffee.

As design researchers and coffee enthusiasts, we spent a month in Colombia with the owners and crafted a brand identity and packaging system for the brand inspired by the rich heritage and colorful streets of its origin.

 

GranjaLaEsperanza2016_-190

Rigoberto Herrera

Rigoberto Herrera

While highly caffeinated on the mountain tops of Colombia, we named the product after Rigo (short for Rigoberto), the farm owner and friend to all.

Generations of kindness. Rigo (short for Rigoberto), the farm owner and friend to all. While caffeinated on the mountain tops of Colombia, we named the brand and set off to design a brand.

Vedros_Rigo_ColdBrew_Wordmark
Vedros_Rigo_Screaming

THE WORDMARK

A two-part wordmark stair-stepping its way to the highest elevations where the world's best coffee is found. We married the name with a supporting sun icon with beams symbolizing the helping hands of the community.

THE WORDMARK

A two-part wordmark stair-stepping its way to the highest elevations where the world's best coffee is found. A supporting sun icon with beams radiating the R symbolizes the helping hands of the community there with Rigo..

VedroStudio_GranjaLaEsperanza2016_-107
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Rigo’s farm continues to support older generations as it's been found their slow, intentional pick of the fruit results in higher-quality batches.

Rigo’s farm continues to support older generations as it's been found their slow, intentional pick of the fruit results in higher-quality batches.

VedroStudio_GranjaLaEsperanza2016_-113

Keeping culture at the center of the design, we spent our days studying and documenting the entire process at the coffee labs and mountain tops with the local farmers. In our off time, we documented visual patterns found on the urban streets of Colombia.

Keeping culture at the center of the design, we spent our days studying and documenting the entire process at the coffee labs and farmlands with the local farmers. In our off time, we observed patterns and type treatments embedded in the spirit of Colombia and started designing on-site with those reflections in mind.

Vedros_Rigo_DirectTrade_Columbia
Vedros_Rigo_SingleOriginCoffee_Columbia
Vedros_RigoColdBrew_ColorPalette
Vedros_RigoCafe_ColorPlay
Vedros_Rigo_ColorPlayColumbiaStreets

COLOR

We found beauty on Colombia’s side streets. The unintentional overlaps of pastels on competing storefronts made for a playful and harmonious palette. 

COLOR

The beauty of Colombia’s streetscape is the clash of styles that combine into such a playful and harmonious energy which became the colors of the brand.

Vedros_Rigo_Columbia_VerticalText
Vedros_RigoCafeColdBrewV2

TYPOGRAPHY

Keeping Colombia at the center of the design system, we explored flexible uses of typography arranging in all directions. The use of stacked letters not only plays along with the youthful look and feel but also ties the brand back to its origin. 

TYPOGRAPHY

Keeping Colombia at the center of the design system, we explored playful and flexible use of typography. The use of stacked letters not only plays along with the youthful look and feel but also ties the brand back to its origin.

Vedros_RigoColdBrew_Columbia

OUR SOLUTION

We designed Rigo Cold Brew for the young and
energetic, playful and culture seeking millennials.
A generation that cares about quality over quantity. 

OUR SOLUTION

We designed Rigo Cold Brew for the young and energetic, playful and culture seeking millennials. A generation that cares about quality over quantity. 

Rigo_Coffee_Bag_2
VedrosStudio_RigoColdBrew3

COPYWRITING AND MESSAGING

We crafted a smart but energetic brand voice and added in elements of humor to connect with the audience and educate them on the Colombia and its unique land.

COPYWRITING AND MESSAGING

We used youthful and energetic copywriting and explored humor to create an open space to connect with the young audience and educate them on the growing process, Rigo, and Colombia.

Rigo_Coffee_Bag_3
Rigo_Coffee_Bag_4
Rigo_Coffee_Bag_1

Rigo posters were gifted to the client in celebration of our journey to the coffee capital of the world. A memorable piece to honor the success of the brand and our gratefulness of the partnership.

Rigo posters gifted to the client in celebration of a great trip. A piece to honor the playfulness of the brand and our gratefulness of the partnership.

RigoPoster_RigoGoGo
RigoPoster_GetUpandRigo

More Case Studies

More Case Studies

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Los Angeles, CA 90014

CONTACT
We're good company.
meryl@vedrosstudio.com
312 709 1778

CONTACT
We're good company.
meryl@vedrosstudio.com
312 709 1778

CONTACT
We're good company.
meryl@vedrosstudio.com
312 709 1778

CONTACT
We're good company.
meryl@vedrosstudio.com
312 709 1778

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© 2020 Vedros Studio LLC. All rights reserved. // Make your mother proud, if you wish to take content from this site please give an appropriate line of credit and link back to this website.